In an effort to combine community service with an engaging social event, a key member at a local Kiwanis club, conceptualized a unique fundraising initiative with a wine and shelter dogs theme. This initiative aimed to support local animal shelters while providing an enjoyable experience for the community, centered around wine tasting and promoting shelter dog adoptions.
Event Ideation
The first step in this initiative was brainstorming the event concept. The idea was to create an event that would not only serve as a fundraiser but also as a community-building activity. The event was envisioned to blend the elegance of a wine tasting event with the heartwarming appeal of shelter dog adoptions, encouraging community participation and support for a noble cause.
Event Planning
The planning phase involved outlining various activities to make the event engaging and meaningful. Key activities included:
Wine Tasting Stations: Curated selections from various regions to cater to diverse palates.
Shelter Dog Meet & Greet: Interactive sessions for attendees to meet adoptable dogs.
Silent Auction & Raffle: A range of attractive prizes to raise additional funds.
Educational Sessions: Talks on the importance of animal shelter support and responsible pet adoption.
Event theme song: To be played at the event and to be used for all promotional ads that support audio including radio, TV & social media ads.
Member Engagement Strategy
To ensure the success of the event, it was crucial to secure the support and active participation of Kiwanis club members. A detailed message was crafted, aimed at inspiring members to get involved. The message highlighted the event’s potential to make a significant community impact, support local businesses and animal shelters, and enhance the club’s visibility and mission.
Marketing Material Creation
Recognizing the importance of effective communication, logos, music and several email messages were created with AI to introduce and promote the event.
Conclusion
This case study demonstrates a strategic approach to event creation within a volunteer organization, from initial concept to detailed planning, member engagement, and promotional strategies. This case study serves as an exemplary model for leveraging generative AI for communal efforts and resources to achieve meaningful outcomes, showcasing the power of combining service with social engagement for any cause.
Instructions for using the case study
Select an AI chatbot to use. We recommend one that can generate images Microsoft Copilot (free with Microsoft account) or ChatGPT Plus ($20/mo)
To create a fun theme song with AI (Prompt #9) use Suno.com (free tier gets you 4 free songs)
Copy and run each of the 7 prompts below, one at a time
After running a prompt, review the output and ask the AI to make any changes if needed
Save all AI output and prompts in a folder for future reference
Operationalize the AI output
Tweak and customize these prompts for your specific goals
Prompt #1
You are a marketing executive. Create a fundraising event idea for my Kiwanis club that includes an event that incorporates wine tasting and shelter dog themes. Include a catchy name for the event that includes “wine” and “wags” and 3 suggested activities at the event. The event will be held in [CITY], [STATE] at the [LOCATION].
Prompt #2
Now create a convincing email message that I can send to my club members to get their support for this idea. What creative selling points could you suggest helping maximize member engagement and the chances of getting the idea approved?
Prompt #3
Now create a fun logo for the event. Include several dogs in a lush vineyard with mountains in the distant background as the sun begins to set in the style of Vincent Van Gogh
Prompt #4
Now create a convincing email that my club can send to potential local business sponsors to get their support.
Prompt #5
Now, suggest a ticket price for this event that maximizes profits while remaining affordable for the community. Use local median household income and recent and nearby event ticket prices, within a 25-mile radius of the event location for analysis for the county where the event is to be held and be sure to consider any counties within a 25-mile radius of the event. Ensure that your research uses published and reliable data sources including US Census data. Be sure to explain how you used the data to arrive at your results. Include a comparison of similar local events in your pricing suggestions. What creative ticket packages can you suggest that would increase attendance? Cite all of your data sources and formulas used.
Prompt #7
Now you are a social media marketing expert. Create a convincing and fun Facebook post that invites the public to our fundraiser. Your target audience is young professionals that are likely to do community service. Use emojis where it is effective. What selling points could you include to help make our case?
Prompt #8
Now create a convincing and fun tweet announcing our upcoming fundraiser. Include date, time, location and how users can get tickets to the event
LyricsPrompt (Use “Custom” setting). A fun song about the Kiwanis Club of ________ at a vineyard, with their dogs. Folks are sipping wine and the dogs are having a great time with each other running and playing in the vineyards. The folks are “Whinin'” and the dogs are “Waggin'”.
Style of Music Prompt: Modern country rock with a male tenor voice with a country drawl. Heavy on guitars but vocals on top.
Case Study 4: Wine and Wags Fundraiser
Introduction
In an effort to combine community service with an engaging social event, a key member at a local Kiwanis club, conceptualized a unique fundraising initiative with a wine and shelter dogs theme. This initiative aimed to support local animal shelters while providing an enjoyable experience for the community, centered around wine tasting and promoting shelter dog adoptions.
Event Ideation
The first step in this initiative was brainstorming the event concept. The idea was to create an event that would not only serve as a fundraiser but also as a community-building activity. The event was envisioned to blend the elegance of a wine tasting event with the heartwarming appeal of shelter dog adoptions, encouraging community participation and support for a noble cause.
Event Planning
The planning phase involved outlining various activities to make the event engaging and meaningful. Key activities included:
Member Engagement Strategy
To ensure the success of the event, it was crucial to secure the support and active participation of Kiwanis club members. A detailed message was crafted, aimed at inspiring members to get involved. The message highlighted the event’s potential to make a significant community impact, support local businesses and animal shelters, and enhance the club’s visibility and mission.
Marketing Material Creation
Recognizing the importance of effective communication, logos, music and several email messages were created with AI to introduce and promote the event.
Conclusion
This case study demonstrates a strategic approach to event creation within a volunteer organization, from initial concept to detailed planning, member engagement, and promotional strategies. This case study serves as an exemplary model for leveraging generative AI for communal efforts and resources to achieve meaningful outcomes, showcasing the power of combining service with social engagement for any cause.
Instructions for using the case study
Prompt #1
You are a marketing executive. Create a fundraising event idea for my Kiwanis club that includes an event that incorporates wine tasting and shelter dog themes. Include a catchy name for the event that includes “wine” and “wags” and 3 suggested activities at the event. The event will be held in [CITY], [STATE] at the [LOCATION].
Prompt #2
Now create a convincing email message that I can send to my club members to get their support for this idea. What creative selling points could you suggest helping maximize member engagement and the chances of getting the idea approved?
Prompt #3
Now create a fun logo for the event. Include several dogs in a lush vineyard with mountains in the distant background as the sun begins to set in the style of Vincent Van Gogh
Prompt #4
Now create a convincing email that my club can send to potential local business sponsors to get their support.
Prompt #5
Now, suggest a ticket price for this event that maximizes profits while remaining affordable for the community. Use local median household income and recent and nearby event ticket prices, within a 25-mile radius of the event location for analysis for the county where the event is to be held and be sure to consider any counties within a 25-mile radius of the event. Ensure that your research uses published and reliable data sources including US Census data. Be sure to explain how you used the data to arrive at your results. Include a comparison of similar local events in your pricing suggestions. What creative ticket packages can you suggest that would increase attendance? Cite all of your data sources and formulas used.
Prompt #7
Now you are a social media marketing expert. Create a convincing and fun Facebook post that invites the public to our fundraiser. Your target audience is young professionals that are likely to do community service. Use emojis where it is effective. What selling points could you include to help make our case?
Prompt #8
Now create a convincing and fun tweet announcing our upcoming fundraiser. Include date, time, location and how users can get tickets to the event
Prompt #9 – (Use Suno.com)
Lyrics Prompt (Use “Custom” setting). A fun song about the Kiwanis Club of ________ at a vineyard, with their dogs. Folks are sipping wine and the dogs are having a great time with each other running and playing in the vineyards. The folks are “Whinin'” and the dogs are “Waggin'”.
Style of Music Prompt: Modern country rock with a male tenor voice with a country drawl. Heavy on guitars but vocals on top.
Song Title: Wine and Waggin’
Click the Create button
“Winin’ and Waggin'” Theme Song