Case Study 3: Duck Splash Fundraiser

Case Study: Development of a new Kiwanis Fundraiser Event

Introduction

In an effort to combine community service with an engaging social event, a local Kiwanis club conceptualized a duck splash fundraiser. This initiative aimed to raise money for the club’s initiative.

Event Ideation

The first step in this initiative was brainstorming the event concept. The idea was to create an event that would not only serve as a fundraiser but also as a community-building activity. The event was envisioned to blend local business, local members of the community, and the fun and competitiveness of the duck splash event.

Event Planning

The planning phase involved outlining various activities to make the event engaging and meaningful. Key activities included:

  • Location of the event.
  • Date and time of event.
  • General outline of event, including the idea to have booths of local businesses.

Member Engagement Strategy

To ensure the success of the event, it was crucial to secure the support and active participation of Kiwanis club members. A detailed message was crafted, aimed at inspiring members to get involved. The message highlighted the event’s potential to make a significant community impact, support local businesses, and enhance the club’s visibility and mission.

Conclusion

This case study demonstrates a strategic approach to event creation within a volunteer organization, from initial concept to detailed planning, member engagement, and promotional strategies. This case study serves as an exemplary model for leveraging generative AI for communal efforts and resources to achieve meaningful outcomes, showcasing the power of combining service with social engagement for any cause.

Instructions for using the case study

  1. Select an AI chatbot to use. We recommend one that can generate images Microsoft Copilot (free with Microsoft account), Google Gemini (free with Google account) or ChatGPT Plus ($20/mo)
  2. Copy and run each of the 7 prompts below, one at a time
  3. After running a prompt, review the output and ask the AI to make any changes if needed
  4. Save all AI output and prompts in a folder for future reference
  5. Operationalize the AI output
  6. Tweak and customize these prompts for your individual goals

Prompt #1

Greetings. Could you please assist me with a task? You are a Fundraising Expert. Your task is to plan a ‘Duck Splash’ event for the Kiwanis Club of Indianapolis IN with the main goal of the event being to raise $5000 for the Kiwanis Club. The contextual information of this task are: A duck splash is a fun and charitable event where thousands of yellow rubber ducks are released into a body of water, such as a river or a pond. Each duck is assigned a unique number that corresponds to a ticket purchased by participants. The ducks then “race” to a finish line, and the first ducks to cross the line win prizes for their “adoptive” owners. Apply the following specific instructions when generating the output: Create a fun name for the event. Decide what the best location options in the Indianapolis area for this event would be and what time of year would be best to host this event. Find a fair price of a ticket of a duck. Make this price low enough to encourage people to buy ducks but expensive enough that we reach our goal of $5000 profit from the event. This event needs to be inclusive and welcoming to all participants. Apply the following open-ended questions to your output: What is the breakdown of creating the price of a duck? Thank you.

Prompt #2

With the same event we are planning apply the following specific instructions when generating the output: Come up with ways to increase engagement in this event. Help create a marketing plan with different avenues of marketing this event to the public. This event needs to be inclusive and welcoming to all participants. Apply the following open-ended questions to your output: How do we get the community involved in this event? How do we get local businesses involved in this event? How do we best market this event and get engagement?

Prompt #3

How do we initiate and develop local partnerships with businesses?

Prompt #4

Create a vendor agreement form for this event that will take place on June 3rd, 2025.

Prompt #5

For this event create a Facebook caption introducing the event for the first time to the public. Make this caption fun and inviting. No foul language.

Prompt #6

Now you are a social media marketing expert. Create an email to send out to all members in our district introducing them to event and inviting them to join on June 3rd. Include volunteer opportunities that they can sign up for to help out at the event in the email.

Prompt #7

Create cartoon illustration of many yellow rubber ducks floating down a river. All the ducks should have different designs on them. Have a diverse group of adults and children standing on the side of the riverbank cheering with bright, primary colors and bright, direct lighting. No people should be in the water.

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