Case Study: Development of a new Kiwanis Fundraiser Event
Introduction
In an effort to combine community service with an engaging social event, a key member at a local Kiwanis club, conceptualized a unique fundraising initiative with a wine and shelter dogs theme. This initiative aimed to support local animal shelters while providing an enjoyable experience for the community, centered around wine tasting and promoting shelter dog adoptions.
Event Ideation
The first step in this initiative was brainstorming the event concept. The idea was to create an event that would not only serve as a fundraiser but also as a community-building activity. The event was envisioned to blend the elegance of a wine tasting event with the heartwarming appeal of shelter dog adoptions, encouraging community participation and support for a noble cause.
Event Planning
The planning phase involved outlining various activities to make the event engaging and meaningful. Key activities included:
Wine Tasting Stations: Curated selections from various regions to cater to diverse palates.
Shelter Dog Meet & Greet: Interactive sessions for attendees to meet adoptable dogs.
Silent Auction & Raffle: A range of attractive prizes to raise additional funds.
Educational Sessions: Talks on the importance of animal shelter support and responsible pet adoption.
Member Engagement Strategy
To ensure the success of the event, it was crucial to secure the support and active participation of Kiwanis club members. A detailed message was crafted, aimed at inspiring members to get involved. The message highlighted the event’s potential to make a significant community impact, support local businesses and animal shelters, and enhance the club’s visibility and mission.
Marketing Material Creation
Recognizing the importance of effective communication, a custom HTML email template was designed to promote the event. This template, incorporating the Kiwanis Club’s branding and colors, was intended to inform and excite both members and the broader community about the event. It included comprehensive details about the event’s purpose, the variety of activities planned, and the ways in which participants could contribute to its success.
Conclusion
This case study demonstrates a strategic approach to event creation within a volunteer organization, from initial concept to detailed planning, member engagement, and promotional strategies. This case study serves as an exemplary model for leveraging generative AI for communal efforts and resources to achieve meaningful outcomes, showcasing the power of combining service with social engagement for any cause.
Instructions for using the case study
Select an AI chatbot to use. We recommend one that can generate images Microsoft Copilot (free with Microsoft account), Google Gemini (free with Google account) or ChatGPT Plus ($20/mo)
Copy and run each of the 7 prompts below, one at a time
After running a prompt, review the output and ask the AI to make any changes if needed
Save all AI output and prompts in a folder for future reference
Operationalize the AI output
Tweak and customize these prompts for your individual goals
Prompt #1
You are a marketing executive. Create a fundraising event idea for my Kiwanis club that includes an event that incorporates wine tasting and shelter dog themes. Include a catchy name for the event and suggested activities at the event. The event will be held in St. Joseph, Michigan at the Whitcomb Hotel.
Prompt #2
Now create a convincing message that I can send to my club members to get their support for this idea. What creative selling points could you suggest to help maximize member engagement?
Prompt #3
Now create an email message in HTML format for the message above. Use Kiwanis International brand colors and make sure that you use inline CSS so that the email will render in all email clients. Make sure to add the HTML wrapper markup too. Remember to make sure that you use inline CSS instead of CSS classes.
Prompt #4
Now create a fun logo for the event. Include a small black and white terrier dog, a small wooden table with a glass of red wine on top in the style of Vincent Van Gogh
Prompt #5
Now create a convincing email that my club can send to potential local business sponsors to get their support. Use HTML email format with inline CSS so the message will render in email clients. Remember to make sure that you use inline CSS instead of CSS classes.
Prompt #6
Now, suggest a ticket price for this event that maximizes profits while remaining affordable for the community. Use local median household income and recent and nearby event ticket prices, within a 25-mile radius of the event location for analysis for the county where the event is to be held and be sure to consider any counties within a 25-mile radius of the event. Ensure that your research uses published and reliable data sources including US Census data. Be sure to explain how you used the data to arrive at your results. Include a comparison of similar local events in your pricing suggestions. What creative ticket packages can you suggest that would increase attendance? Cite all of your data sources and formulas used.
Prompt #7
Now you are a social media marketing expert. Create a convincing and fun Facebook post that invites the public to join our club. Your target audience is young professionals that are likely to do community service. Use emojis where it is effective. What selling points could you include to help make our case?
Prompt #8
Now create a convincing and fun tweet announcing our upcoming fundraiser. Include date, time, location and how users can get tickets to the event
Case Study 1: Service Project Ideation
Case Study: Development of a new Kiwanis Fundraiser Event
Introduction
In an effort to combine community service with an engaging social event, a key member at a local Kiwanis club, conceptualized a unique fundraising initiative with a wine and shelter dogs theme. This initiative aimed to support local animal shelters while providing an enjoyable experience for the community, centered around wine tasting and promoting shelter dog adoptions.
Event Ideation
The first step in this initiative was brainstorming the event concept. The idea was to create an event that would not only serve as a fundraiser but also as a community-building activity. The event was envisioned to blend the elegance of a wine tasting event with the heartwarming appeal of shelter dog adoptions, encouraging community participation and support for a noble cause.
Event Planning
The planning phase involved outlining various activities to make the event engaging and meaningful. Key activities included:
Member Engagement Strategy
To ensure the success of the event, it was crucial to secure the support and active participation of Kiwanis club members. A detailed message was crafted, aimed at inspiring members to get involved. The message highlighted the event’s potential to make a significant community impact, support local businesses and animal shelters, and enhance the club’s visibility and mission.
Marketing Material Creation
Recognizing the importance of effective communication, a custom HTML email template was designed to promote the event. This template, incorporating the Kiwanis Club’s branding and colors, was intended to inform and excite both members and the broader community about the event. It included comprehensive details about the event’s purpose, the variety of activities planned, and the ways in which participants could contribute to its success.
Conclusion
This case study demonstrates a strategic approach to event creation within a volunteer organization, from initial concept to detailed planning, member engagement, and promotional strategies. This case study serves as an exemplary model for leveraging generative AI for communal efforts and resources to achieve meaningful outcomes, showcasing the power of combining service with social engagement for any cause.
Instructions for using the case study
Prompt #1
You are a marketing executive. Create a fundraising event idea for my Kiwanis club that includes an event that incorporates wine tasting and shelter dog themes. Include a catchy name for the event and suggested activities at the event. The event will be held in St. Joseph, Michigan at the Whitcomb Hotel.
Prompt #2
Now create a convincing message that I can send to my club members to get their support for this idea. What creative selling points could you suggest to help maximize member engagement?
Prompt #3
Now create an email message in HTML format for the message above. Use Kiwanis International brand colors and make sure that you use inline CSS so that the email will render in all email clients. Make sure to add the HTML wrapper markup too. Remember to make sure that you use inline CSS instead of CSS classes.
Prompt #4
Now create a fun logo for the event. Include a small black and white terrier dog, a small wooden table with a glass of red wine on top in the style of Vincent Van Gogh
Prompt #5
Now create a convincing email that my club can send to potential local business sponsors to get their support. Use HTML email format with inline CSS so the message will render in email clients. Remember to make sure that you use inline CSS instead of CSS classes.
Prompt #6
Now, suggest a ticket price for this event that maximizes profits while remaining affordable for the community. Use local median household income and recent and nearby event ticket prices, within a 25-mile radius of the event location for analysis for the county where the event is to be held and be sure to consider any counties within a 25-mile radius of the event. Ensure that your research uses published and reliable data sources including US Census data. Be sure to explain how you used the data to arrive at your results. Include a comparison of similar local events in your pricing suggestions. What creative ticket packages can you suggest that would increase attendance? Cite all of your data sources and formulas used.
Prompt #7
Now you are a social media marketing expert. Create a convincing and fun Facebook post that invites the public to join our club. Your target audience is young professionals that are likely to do community service. Use emojis where it is effective. What selling points could you include to help make our case?
Prompt #8
Now create a convincing and fun tweet announcing our upcoming fundraiser. Include date, time, location and how users can get tickets to the event